During my time at The Climbing Hangar I was responsible for creating and maintaining the visual identity of the company across all customer touchpoints. This includes designing marketing materials for digital and print campaigns, producing engaging social media content along side the marketing team, creating promotional graphics for events and memberships.
Within The Climbing Hangar we developed sub brand and individual brand to sit along side the hangar identity one of those being Refugees Rock and others including events brands and a sub style for kids events and classes.
When I began at The Climbing Hangar there was no brand guidance set in place, no booklet or colour scheme, so over my 4 years service with them I developed a thorough brand guideline document and developed the brand into a functional system that would work across print and digital.
I also created a an online 'Brand Hub' somewhere where staff on site and in the support office could easily access branded products such as digital templates (Word & PowerpPoint), Core products printables, Brand guideline access and logo files for access by partnering brands.
Events
Tour De Hangar & Hangar Games
Tour De Hangar is the new Climbing Hangar flag ship competition event first launched in spring 2025. The event is designed to tour all 9 (at the time) Climbing Hangar locations with sponsors such as Lucozade, Black Diamond and Clif Bar.
The request was to build a logo that had the strength to stand alone but have a tie to the original TCH brand. The final logo had reflections of angular climbing wall panels & volumes whilst keeping the TCH logo typeface involved and the addition of the location pin to give a small nod to the event touring around the UK.
Once the logo was created we rolling this out across minimalistic posters, social media assets and event T-shirts.
Hangar Games was a event supported by 5:10 later in the year
