Kerry’s Berries is a new artisan jam brand created for retail and online, stores & delis.
The project focused on developing a fun, colourful brand identity with a subtle retro influence, while ensuring it felt fresh and contemporary. Alongside the core brand, the initial pitch required packaging designs for six different jam flavours, each with its own personality while remaining cohesive as a range.
The packaging is home to a consistent layout with branding elements to unify the range but each flavour has it's own colourway for easy differentiation.
The brand & packaging needed to stand out on shelves typically filled with traditional or muted jam packaging.
Together, the jars work both individually and as a complete set, creating visual impact when displayed together in-store.
